SneakHer Story
SneakHer Story
At Sole Wash, we believe in the transformative power of sneakers—not just as footwear, but as symbols of individuality, community, and sustainability. Founded under the umbrella of Footage Society, a premier sneaker boutique in Laurel, MD, Sole Wash was born from the passion of three visionary owners, including Nichole’s only son, Tyler. Since our inception in 2015, Nichole has harnessed the support of her co-owners to evolve Sole Wash into a beacon of excellence in sneaker cleaning, restoration, and recycling. Our journey took a monumental step forward in 2019 when Sole Wash officially became a sister company to Footage Society, expanding our reach to Washington, D.C. in the Spring of 2021.
At the heart of Sole Wash lies our commitment to reviving, restoring, and recycling sneakers, setting a new standard in sneaker care. We are proud to collaborate with esteemed partners like the Smithsonian African American Museum and the WNBA Mystics. Our work has been featured on prominent platforms such as A.A.R.P, Nice Kicks, DCFray, HillRag, and FoxBaltimore, highlighting our mission to innovate and engage with the community. We strive to make sneaker care accessible and sustainable for everyone.
Nichole’s vision extends beyond our storefront. She has forged partnerships with local businesses and initiatives, championing upcycling and recycling while donating thousands of sneakers to nonprofit organizations. Our collaboration with Goodwill for thrifting sessions is a testament to our commitment to being kind to the earth and fostering a spirit of community.
As an Afro-Latina woman navigating a historically male-dominated industry, Nichole (IG @ricanpowergirl) stands proud as the first female to own a sneaker laundry storefront. Her journey inspires others to break barriers and embrace diversity in the sneaker industry. Nichole is dedicated to paving the way for future generations of minority entrepreneurs, fostering inclusivity and empowering others to realize their dreams.
At Sole Wash, we are not just independent from any sneaker cleaning brand; we are pioneers, curating the finest products and methods to breathe new life into your sneakers. Our expertise in various materials and treatments ensures that every pair we touch is rejuvenated and revitalized.
We have built a vibrant community of sneaker enthusiasts through our unwavering commitment to education, A+ customer service, and community engagement. Over the last six years, Nichole has actively contributed to the sneaker community, serving as an expert in sneaker cleaning and co-hosting a popular YouTube channel focused on sneaker culture and care.
At Sole Wash, we are dedicated to elevating your sneaker experience. Our highest priority is customer satisfaction, and we strive to create an engaged, transparent, and inspiring customer journey that sets us apart in the sneaker care industry. Be apart of the culture, let us saved your soles.
