SneakHer Story
đ« SneakHer Story: The Sole Wash Journey
At Sole Wash, we believe sneakers are more than just footwearâthey are cultural artifacts, tools for self-expression, and powerful catalysts for sustainability and community impact. What began under the umbrella of Footage Society, a leading sneaker boutique in Laurel, MD, established in 2015 - 2025, evolved into a pioneering movement in sneaker care.
Founded in 2015 by three visionary entrepreneursâincluding Tyler, the son of Sole Wash co-founder Nichole VerdejoâSole Wash emerged from a shared passion for sneaker culture, craftsmanship, and community service. By 2019, Sole Wash officially became a sister company to Footage Society, and in Spring 2021, we proudly expanded into the heart of Washington, D.C.
Nicholeâs leadership has shaped Sole Wash into a recognized name in sneaker cleaning, restoration, and recycling. Our eco-conscious mission has led to collaborations with powerhouse organizations like the Smithsonian National Museum of African American History and Culture and the WNBAâs Washington Mystics. Sole Wash has been spotlighted by top-tier media including Nice Kicks, AARP, DCFray, HillRag, Fox Baltimore, and WTOP News, a testament to the social and environmental impact we're making.
As the first woman to own a sneaker laundry storefront, Nicholeâknown on Instagram as @ricanpowergirlâis breaking barriers as an Afro-Latina trailblazer in a male-dominated industry. Her story resonates deeply with entrepreneurs, creatives, and sustainability advocates. She is a highly sought-after keynote speaker, panelist, and workshop facilitator, known for inspiring talks that blend fashion, culture, entrepreneurship, and environmental responsibility.
đ Empowering Community Through Sustainability
Sole Wash isnât just a serviceâitâs a movement. Weâve donated thousands of sneakers to nonprofits, collaborated with Goodwill on thrifting and upcycling programs, and worked with over 200 small businesses to advance sustainability in fashion and footwear.
Our expertise spans textile science, sneaker customization, and eco-friendly restoration techniques, ensuring every sneaker we handle is treated with premium care. From suede to mesh, leather to knit, we use top-tier products and custom methods to bring your favorite kicks back to life.
đ€ Invite Nichole to Speak
Nichole brings her expertise, cultural heritage, and entrepreneurial insights to events, panels, conferences, and educational workshops. Her speaking topics include:
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Sustainable Fashion & Footwear
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Women & Minority Entrepreneurship
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Sneaker Culture & Urban Innovation
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Building Community Through Business
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Social Media & Brand Storytelling
She has spoken for major brands and institutions including Google, Barracks Row Main Street, and numerous fashion and climate-focused organizations. Whether you're planning a summit, festival, industry event, or classroom session, Nichole brings authenticity, impact, and energy to the stage.
đ More Than SneakersâA Lifestyle
Sole Wash is building a culture, not just a business. With a foundation in education, A+ customer service, and deep community engagement, weâve cultivated a loyal following of sneaker lovers and eco-conscious consumers. Our mission is simple: save soles, spark change, and empower others.
As the Vice Chair of the Commission on Fashion Events and Arts (CFEA), Nichole is also dedicated to supporting local arts, fashion, and culture initiatives, further championing innovation and inclusivity across D.C.
Want to partner, feature, or book Nichole?
đ Visit Linktree to explore services, media, and booking info.
đ© For speaking opportunities or brand collaborations, email: SoleWashDC@gmail.com
